Wine + Food Retail Tent for Whole Foods Market

Whole Foods Market was the Official Wine Retail Sponsor of the Charleston Wine + Food Festival for ten years. Keeping to the brand standards, I worked with the marketing and regional creative directors to create a fun retail space for WFM at the festival from 2011-2014. Below is the signage I made for the last year WFM participated in the festival. We decided to mimic the store's use of chalkboards throughout the tent to make a statement. I hand-painted and chalked all the signage, reused old chalks and fixtures to create danglers and informational signage, and worked with the wood shop to create one-of-a-kind boards for the tent. I even created a chandelier made out of recycled corks as the centerpiece.